A competitive analysis is a critical part of your company’s marketing and execution plan. With our analysis, you will be able to better establish what makes your product unique and position your product for long term success. We will identify new markets capable of sustaining new units by studying demographic trends, income trends and the local economy. To execute this, we engage & supervise demand studies, pricing analysis and competitor identification. We then analyze the data to clarify expected market penetration and absorption rates.
Our skilled staff is able to locate land throughout the nation that will accommodate your business model. Once the right piece of land for your product is identified, we can then initiate, manage & negotiate the entire land acquisition process, from start to finish.
Market analysis is an important due diligence task that is paramount to creating a successful business plan. We understand the senior housing industry, including its previous and current life cycles, and will assist clients on how best to approach any particular market strategy.
Preliminary Demand Estimates
RJ Development provides comprehensive preliminary estimates for demand for all types of senior housing. After investigating the current supply and demand, we are able to supply our customers with the knowledge necessary to make informed investment decisions. Although we complete our own internal demand studies based on industry demand standards and years of practical experience, we always recommend a third party demographic demand analysis for bank and investor purposes.